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October 9, 2005
I'm not sure that's the best marketing tactic
I just signed up at Match.com. Looks like a nice site, it was recommended to me by a couple friends, so I thought I'd give it a try. I think their marketing department needs to take a look at some of their stuff though.
From an email they sent:
You've just taken one of the most important steps in your love life. You now have an all access pass to our 15 million members and can start connecting with any of them right away. Plus, we'll be here for any dating tips and advice, technical issues or just good ol' moral support every step of the way. Just ask the 200,000 members who found love on Match.com last year - they were all subscribers, too!
Sure, sounds good...not.
Just some basic math. I now have access to all 15 million of their members; wow, that's awesome! However, their success rate seems to be lacking. 200,000 members found love last year. Hmm...that looks to me like a 1.3% success rate. Holy hopeless lovelife Batman! I wonder which would be more successful for me: joining Match.com or just asking out the next 76 women I meet and find attractive. Because if any one of them says yes, it will be about the same odds. It's what my brother calls 'the Law of Large Numbers as applied to dating'.
They refused my first attempt at a primary photo (I tried to use the one in the last post) because they have all sorts of rules about cropping, and full face shots and the like. So I used this one as my second attempt; good, bad, indifferent? I think I went through this once-upon-a-time with another site, first the file type was wrong, then it was too big, then it was too small, then it didn't clearly show every freckle and blemish...was ultra frustrating! At least I can use bigger photos if I choose to; each can be up to 3mb. I'm going to stick with the sizes I am using on this site so I can multi-task easier.
Good luck me!
Update: of course, badcandy has a different idea, and as she's the only girl here who has suggested something, I'll use her pick (however scary it is to think it will be out in the world).
Posted by TLorin at October 9, 2005 3:07 PM
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